šŸ„Ā About

Review Do is a powerful software solution that enables businesses to effectively collect, organize, and showcase customer testimonials. It offers a comprehensive set of features and functionalities designed to streamline the entire testimonial management process, from collection to display.

With this tool, businesses can create customized testimonial forms that align with their brand identity and easily distribute them to customers. The tool supports the collection of both video and text testimonials, providing flexibility and catering to diverse customer preferences.


šŸ§©Ā Problem Statement

<aside> šŸ’” Addressing the benefits of a video testimonials that makes it uniquely well-suited to building trust and increase chances of conversions

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The power of a video testimonial goes beyond the idea of combining one effective marketing technique with another. When a video testimonial includes the right content, it is the act of one customer sharing the most important details of a product or service with another customer. A potential customer viewing a video testimonial should feel like an impartial bystander is offering them a helping hand.


šŸŽÆĀ Business Goal

Simplify the process of collecting video & text testimonials for all stakeholders to leverage video marketing to increase conversion rates.

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From the above image, we understand that video content resonates more with users for any marketing campaign. Conversion is one of the most important parts of the marketing process. It's that magical moment that turns potential customers into paying customers. When a potential customer is faced with a decision, they have to find a person they can trust. Customers are more likely to trust one another than an advertisement designed to promote a brand simply because it's a person to whom they can relate. This relatability is only increased when viewers see and hear a story similar to their own.


šŸ‘©ā€šŸŽ¤Ā User Personas

Note: The following data is obtained from this website

šŸ“ŠĀ Letā€™s first dive into getting some insights from the available data:

ā†’ šŸ‘„ Qualitative data: